THE GREAT WAVE
Rudis Samauri Shoe
Concept
The campaign for the launch of the Rudis Samurai wrestling shoe, featuring the new "Great Wave" colorway, was designed to blend traditional Japanese culture with modern wrestling aesthetics. The Samurai shoe line is a tribute to the late wrestler Dave Schultz, who drew inspiration for his wrestling style from Sun Tzu’s The Art of War.
Drawing inspiration from the iconic woodblock print The Great Wave off Kanagawa by Hokusai, the campaign aimed to celebrate the power, resilience, and determination embodied by both the art and the sport.
Mood Board
Creating a mood board for a campaign after receiving the concept is my next step in visually communicating the tone, style, and direction of the campaign. It helps guide the design process and ensures that all stakeholders are aligned in the storytelling.
Production & Launch
During the production process, I collaborate on set with the photographer, videographers, and stylist on set design, lighting, and composition. Once in post-production, I work closely with the designers, retouchers, video editors, and marketing director to ensure that the visual aspects of the campaign align with the concept, strategy, and objectives.
