Concept
The ROCKY X RUDIS apparel line embodies Rocky Balboa's iconic resilience, determination, and underdog spirit. This campaign was designed to capture the raw intensity of boxing while staying deeply connected to our core audience: wrestling enthusiasts.
Mood Board
Creating a mood board for a campaign after receiving the concept is my next step in visually communicating the tone, style, and direction of the campaign. It helps guide the design process and ensures that all stakeholders are aligned in the storytelling.
Production & Launch
During the production process, I collaborate on set with the photographer and stylist on set design, lighting, and composition. Once in post-production, I work closely with the designers, retouchers, and marketing director to ensure that the visual aspects of the campaign align with the concept, strategy, and objectives.
