As the Ecommerce Art Director, I am responsible for overseeing the visual elements of the photoshoots, ensuring that the creative vision aligns with the brand’s objectives. This includes planning the overall aesthetic, selecting props, selecting the right models, and collaborating with the photographer, stylist, and talent. During the shoot, I guide the composition, lighting, and mood to create cohesive, striking images. I ensure every visual detail is executed to perfection, maintaining consistency and quality throughout the process.
