Concept
The launch of the Rudis Ninety-5 wrestling shoe pays homage to the glory days of wrestling legends and draws inspiration from the retro styles of the 1990s. It combines modern technology with an old-school aesthetic.
Mood Board
Creating a mood board for a campaign after receiving the concept is my next step in visually communicating the tone, style, and direction of the campaign. It helps guide the design process and ensures that all stakeholders are aligned in the storytelling.
Production & Launch
During the production process, I collaborate on set with the photographer, videographers, and stylist on set design, lighting, and composition. Once in post-production, I work closely with the designers, retouchers, video editors, and marketing director to ensure that the visual aspects of the campaign align with the concept, strategy, and objectives.
